Business Marketing

Many websites loose over 90% of their visitors within the first 15 seconds.

Do you know how to attract the right traffic?

Usually once a website is published, no further action is taken. In some cases, limited forms of advertising are used to drive in visitors.

“I have a website… they will come.” “PPC (pay-per-click) is the only effective form of advertising.” “SEO is a waste of time… only paid advertising is effective.”

There are two aspects to contacting the public through your online business:

1. Internet marketing. Are you using all possible internet channels to drive traffic to your website?
2. Non-internet marketing. Did you know the majority of ways to get traffic are non-internet based?

Non-internet marketing offers the greatest number of avenues.

Ideally you would have identified your target publics. This is one of the earliest steps on The Path.

You would use many methods to inform these publics of your website and how you can help them. Your URL may appear on t-shirts and billboards. Radio and magazine ads could promote your online business. Many media would be used to reach a broad spectrum of people.

Both internet and non-internet marketing must be used in parallel in order to drive sufficient traffic into your online business.

Internet marketing has specific rules or dynamics which are different to non-internet marketing. If these are not known, considerable money can be wasted.